Meet the team

Bill Fraser

Managing Director

As Fraser International's Managing Director, Bill has over 20 years’ experience of hands on working with small and medium sized companies seeking to grow internationally, as well as working on behalf of overseas Government agencies. He also has experience of grants and European Union legislation. Bill has a sound understanding of Foreign Governments aiming to attract Foreign Direct Investment and has assisted many clients to meet potential investors from around the world. In over 20 years, Bill has taken trade delegations to more than 40 countries (including Canada, USA, Mexico, Brazil, Chile, Argentina, Middle and Far East and Australasia) and has been extremely successful in attracting senior business personnel from across sectors and geographies to be part of his dynamic 'results-driven' network.


Ron Cole MBA

Business Development Consultant

Before joining Fraser International, Ron spent 10 years as Regional Manager for International Business Wales where he worked alongside Bill Fraser.


Keith Waters MBA

SVP Head of Trade Development

Keith brings with him over thirty years of extensive knowledge and experience in international trade. This, coupled with his business support skills and impressive global contact network, are of vital importance when helping companies to achieve their international goals.


Roby Viau

Argentina Office

Roby has more than 30 years' experience in the financial markets, working primarily as a professional reinsurance broker for one of the biggest international groups in Argentina.


Robert Kendall

Marketing Director, Canada

Robert Kendall has been a Marketing Director with Fraser International Canada for the past four years, where he is responsible for marketing in Canada.